Marketing Specialist (Female Preferred)

Key Responsibilities:

• Plan, execute, and manage marketing campaigns to drive brand awareness, lead generation, and business growth.
• Create engaging content for digital platforms, social media, and promotional campaigns.
• Collaborate with the Sales Team to support lead generation, campaign execution, and marketing initiatives.
• Conduct market research, competitor analysis, and identify market trends.
• Organize and coordinate webinars, events, and brand marketing activities.
• Track campaign performance, analyze marketing metrics, prepare performance reports, and recommend data-driven improvements.

Requirements:

• 3+ years of experience in Marketing, preferably in a B2B SaaS environment.
• Excellent verbal and written communication skills.
• Strong understanding of Digital Marketing, Branding, Campaign Management, Content Marketing, and Social Media Marketing.
• Creative thinking with strong presentation, coordination, and problem-solving skills.
• Ability to work independently and collaborate with cross-functional teams.
• Proficiency in Marketing Analytics, Campaign Performance Tracking, and Marketing Tools is an added advantage.
• Must have Good Command over Communication 
• MBA Background